Theme Party: Writing Copy
I’m what the kids call a branding junkie. I eat, breathe, and geek it all day, every day. WELL, when I’m not hanging out with my lil’ guy and trying to lift the “I hope you have a kid just like you” curse my mother put on me.
I’ve spent the last five years studying, dissecting, and reverse engineering, cult brands. Everything they do, how they do it, and how it's received.
I’ve become quite the human decoder ring. I just have a sixth sense when it comes to deciphering a brand’s identity, which has helped me hone a battle-tested development system for building (or rebuilding) one from scratch.
Once upon a time (not even 5 years ago) I was far from leading my own cult brand. I was sitting in a beige cubicle at my soul sucking 9-5 contemplating which desk accessory to impale myself with. Yeah, it was extreme but (shameless confession!) I contemplated weirder shit that I thought could get me out of work. That world just sucked my mojo dry!
TODAY LIFE IS STAGGERINGLY DIFFERENT. AND I DON'T MEAN THE VODKA KIND OF STAGGERING!
I now run my own five-figure (and growing) cult brand in between dance parties, park shenanigans, and potty-training meltdowns with my lil’ man. The freedom my life is drenched in these days is quenching like a tall glass of spiked lemonade on a blistering summer day. Damn those drink analogies, I can’t help it.
The icing on that chocolate cake (yep, that’s the name of a vodka-based shot – look it up!) has been helping my 1:1 clients develop and grow THEIR OWN cult brands.
A business bestie once described me as the one who brings the boardroom into the bar room. (<< Ok, it was Dre!) I like that. I’m going to own it. And here’s why: I enjoy breaking down complex concepts into golden nuggets for learning and implementation by anyone… even my friends on the stools at my favorite corner bar.
You may chuckle at that, but I’ll tell you a secret. My balance of egg-head and non-conforming creativity has served me well. It's given me the pleasure of steering marketing campaigns for organizations of all types — from the smallest non-profits to large Fortune 120 companies. (I’ve even had the honor of working on behalf of a client who was part of a presidential inauguration. True story!)
So… all the content you’ll find in this Content Cellar is my way of paying it forward. And, on a regular basis, I’ll continue to add tools and resources to help you communicate your uniqueness into the world. Pinky swear.
StartLesson 1: Let's Get This Party Started! Who's With Us?
StartLesson 2: Mining Your Buyer's Brain (6:58)
StartLesson 3: Mining for Intersections (12:44)
StartLesson 4: Mirror the Mirror Brainstorming (14:48)
StartLesson 5: Your Warning Sign
StartLesson 6: Psychological Triggers (14:25)
StartLesson 7: Emotional Triggers (13:32)
StartLesson 8: What Cocktail...
StartLesson 9: Replace Words with Emoji
StartLesson 10: Thank You for Being a Friend
StartLesson 11: The Power of Analogies
StartLesson 12: 8-Point Checklist